“In just one year, morethan 300,000 people are finding their fitness solutions in STRONG byZumba classes on a weekly basis, making it one of the fastest, if notthe fastest, growing fitness programs on the planet. It offers a multitude of benefits that will energize ourmembers during one of the most important moments on the fitness calendar(for the January launch), when people are exploring new programs thatwill create a long-lasting, healthy lifestyle.”“We are thrilled to bring this incredible new program to 24 Hour Fitnessmembers-it is truly revolutionizing high intensity workouts and makingthem more exciting through the unique role that music plays,” saidDarren Jacobson, SVP, Instructor Programming. “The innovative combination of music synced to everymovement requires energy and focus, diverting your attention fromfatigue. Emphasizing musicas the main motivator, the brand has partnered with some of the bestmusic producers in the world, including Steve Aoki, Timbaland andKrewella to create original music for this exciting new group exerciseformat. Program participants will burn calories andcomplete more reps than ever before, while toning arms, legs, abs andglutes-the one-hour class truly fulfills on its promise, providing afull body, calorie-torching workout with real results. (Visit /GX24Parties for participating clubinformation in the STRONG by Zumba Party on Saturday, January 20.)STRONG by Zumba combines body weight, muscle conditioning, cardio andplyometric training moves synced to original music specifically designedto match each routine. The 60-minute group exercise class pushesparticipants past perceived limits with the notion that music is notjust an afterthought, but also the essence of the program’s success.As a part of the new program launch, 24 Hour Fitness invites members andguests to participate in the STRONG by Zumba Party, Saturday, January 20as select clubs host members and guests for a special STRONG by Zumbaexperience. In a distinctive step, the STRONG by Zumba workoutis redefining the high-intensity experience through music, craftingcustom-made beats that are reverse-engineered to match every movethroughout the workout. SAN RAMON, Calif.-( )-24 Hour Fitness has partnered with the renowned fitness talents behindone of the most popular dance-fitness programs worldwide, Zumba®, tolaunch its first ever non-dance program STRONG by Zumba® in U.S.
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